Idaho Public TV increases net revenue by 59%, an additional $27,303 with ExactAsk
Idaho Public TV used personalized ask amounts delivered with ExactAsk to target donors across all segments, including: lapsed donors, active donors and one-time donors. The goal of the project was to help IPTV realize a greater portion of their donors’ lifetime value by improving the efficiency of their fundraising efforts.
READ THE CASE STUDY TO DISCOVER HOW IDAHO PUBLIC TV:
- Increased total net revenue by 59%, an additional $27,303 in donations.
- Increased the average donor value per send by $4.87 when using ExactAsk.
- Realized a 354% ROI, with little-to-no effort on the part of IPTV’s fundraising team.